Carol vernallis main points are that:
Editing in traditional fiction on tv follows the rules of continuity which music videos break in order to draw the viewers attention.
Special effects such as wipes and transition are common in music videos and can be really obvious to observer when used.
The short time limit of music videos means that the jump cuts keep the narrative of the video quick and short but still interesting, for this reason jump cuts are very popular within music videos.
Master shots are used to give the video structure.
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